Rebranding Islam: Public Diplomacy, Soft Power, and the Making of “Moderate Islam”

JAMES B. HOESTEREY

During the years following 9/11, Indonesia’s foreign ministry promoted Indonesia as the model for “moderate Islam.” More recently, in the wake of the Arab Uprisings, Indonesia sponsored several workshops with Egyptian and Tunisian politicians and civil society leaders in order to “share lessons” from Indonesia’s democratic transition from authoritarian rule. Further still, Indonesia has tried to reposition itself as a global peace broker within the Organization for Islamic Cooperation (OIC), most recently hosting OIC’s Extraordinary Summit for a just solution in Palestine. Read the full article »

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